PeopleJoy is founded by Emeka Oguh, inspired by his own experiences navigating student loans and a desire to help others achieve financial freedom.
The company launches its Student Loan Repayment Assistance (SLRA) platform, enabling employers to support their teams by matching student loan payments as a valuable workplace benefit.
Responding to increasing demand from individuals, PeopleJoy introduces a retail advisory service to provide personalized guidance on loan repayment and forgiveness.
The company pivots from a direct-to-consumer approach to a business-to-business model, delivering scalable solutions to organizations across industries. The platform expands to include a comprehensive suite of services, such as:
Public Service Loan Forgiveness (PSLF) Assistance
Student Loan Repayment Matching (fully compliant with the Secure Act 2.0)
Tuition Assistance and Reimbursement Programs
College Financial Planning ServicesBy the end of 2024,
PeopleJoy had helped clients secure over $70 million in student loan forgiveness.
PeopleJoy expands its platform to include:
Tuition Discounts, boosting employers’ purchasing power and providing even greater value to their teams.
Loan forgiveness surpasses $75 million, and PeopleJoy becomes the only vendor in the industry selected as a primary negotiator for the U.S. Department of Education’s Public Service Loan Forgiveness Negotiated Rulemaking Committee.
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